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From Struggling to $40k in One Week ... In Less Than Six Months?

Posted On: May 2, 2019

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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This is a true story about our client "Susan." She is a solo practitioner in estate planning and elder law. She loves helping her clients solve some of life’s biggest challenges.

But here’s the thing …

After nearly ten years on her own she was still struggling to show a profit from her law firm.

I really had to face the fact that I could make more money as an associate in someone else’s firm,” she told me.

Like you, Susan had done some online marketing. But she never fully committed to using the power of the internet to grow her practice. She listened to all of the so-called marketing gurus who told her she needed to do more “networking,” or host more seminars.

But Susan is 50 years old and never was much of a schmoozer. She couldn’t see herself calling up financial advisors and inviting them to lunch.

And seminars? She and her husband were just starting to enjoy their empty nest … which meant she wanted to spend more time on date nights than work nights.

If those were her only choices … she would rather close down her practice and work for someone else.

But she just wasn’t ready to give up … yet.

Instead, Susan made a single, life-changing phone call.

She called me to find out if there were other options. What are others doing to drive new business … even if they have been at it for ten years?

Susan didn’t close her practice. She went all-in and upgraded to the New Essential Solution, at the Premium level.

So we had a simple challenge ahead of us – grow her revenue and profitability quickly and without sending her out to build more referral relationships or host seminars.

Okay – no pressure. We got this.

We completely transformed her marketing strategy and made major changes to the way she positioned herself, and within 4 months, she had her first $40,000 week.

So here’s the bottom line: it doesn’t matter if you’ve been struggling for a week, a year or ten years.

It also doesn’t matter if you think you’re “too old” … or if you would rather go out with your husband (or wife) than yet another financial advisor!

The TRUTH is that if you have a burning desire to scale your law firm to profitability…and if you’re willing to invest in yourself and do the work…

…then we can give you the step-by-step game plan to make it happen.

Book a call and let’s talk. We’ll get on the phone for about 45 minutes and we can do a deep dive into your practice. We’ll get you clear on:

  • The exact client you want to be working with…
  • What’s working (and not working) about your marketing and positioning…
  • And the EXACT next steps you should be taking to scale your practice to $1 million a year … or more … by finally harnessing the power of the internet.

It’s all here for you. You just need the strategy and the support to make it happen.

Let us help. Book a call. Let’s see how far we can take YOUR practice.

If a 50-year old woman with 10 years of struggling can make over $40,000 revenue in one week, why can’t you? The only difference between you and her is that she reached out, booked a call, and got the help she needed. Do the same by clicking here.

If you would rather take an educational step first I would encourage you to watch our NEW training. You can register online here.

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.