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Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

You Don't Have to Get Back on the Seminar Marketing Treadmill

Posted on: October 6, 2021

I just got off the phone with someone who is anxious about ramping up his seminar marketing again …I mean he has anxiety about it.He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine …Come learn about wills and trusts … The carnival call resumes as pandemic restrictions […]

Are You Making a $12M Mistake In Your Estate Planning Law Firm?

Posted on: October 5, 2021

If you're telling yourself that "it's best" to stay small ... Or that you're here to "serve," not make a lot of money ... Read on because I need you to know what’s at stake here. I want to be very clear about the high cost of settling for … less. Less money. Less impact. […]

Three Reasons Now is the Best Time to Ramp Up Your Estate Planning Marketing

Posted on: October 2, 2020

Top of the fourth quarter. Super Bowl 2020. The Kansas City Chiefs are down 20-10 behind the San Francisco 49ers. The small-market team is led by Andy Reid, a coach who had never won a Super Bowl, and 24-year-old quarterback, Patrick Mahomes. Here's what USA Today had to say about Mahomes when the Chiefs drafted […]

Law Firm Marketing: What To Do About a Bad Review

Posted on: February 17, 2020

Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]

The Estate Planning Marketing Hamster Wheel

Posted on: February 11, 2020

One of the most frustrating aspects of estate planning marketing is the toll it often takes on the attorneys and their personal lives. It's not just about serving clients ... which, honestly is stressful enough. It's about managing referral relationships, staying in touch and making each one feel valued and special ... carving out time […]

The Step-by-Step Game Plan to Grow a Profitable and Enjoyable Estate Planning Law Practice

Posted on: May 14, 2019

The first quarter of this year is over … is your estate planning practice on-track to meet your revenue and profit goals? It’s not too late ... but it is time to stop procrastinating and get down to the serious work of marketing your estate planning or elder law practice now. If you’re not yet […]

Estate Planning Attorney Tells His Story: The Fall-Out of Referral-Based Marketing

Posted on: March 29, 2019

I had coffee this morning with an estate attorney whose practice is stuck because of the fall-out of referral-based marketing. Brilliant lawyer, excellent business man … But the conventional wisdom about how to grow an estate planning law firm has failed him. You know the drill. All the “experts” say you grow an estate planning […]

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.

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