Sales First: The Key to Unlocking Growth for Estate Planning and Elder Law Firms

Posted on: April 23, 2024• By: Jennifer Goddard

Today, I'm diving deep into a concept that could revolutionize the way you prioritize your business activities to achieve substantial growth. The concept is "Fix This Next," developed by business author Mike Michalowicz. It's a method that helps business owners identify and focus on their most critical needs. One of the foundational ideas in Michalowicz’s […]

Insights on Success in Estate Planning and Elder Law: An Interview with Michele Ungvarsky

Posted on: April 8, 2024• By: Jennifer Goddard

Last week on my podcast, The Marketing Lawcast, I had the privilege of interviewing attorney Michele Ungvarsky, one of our IMS clients who enjoys success in estate planning and elder law. It was great fun talking about how she decided to specialize in estate planning and elder law, the clients she serves, and the success […]

The Secrets to Transforming Your Law Firm into a Profitable and Potentially Sellable Asset

Posted on: March 25, 2024• By: Jennifer Goddard

Whether you're contemplating selling your law firm at some point, or are focused on making your firm more profitable and fulfilling right now, the strategies for success are surprisingly similar. Start by viewing your firm through the lens of a potential sale. Looking at your firm the way a potential buyer would, can revolutionize your […]

The Roadmap to Scaling Your Law Firm: Insights from The Marketing Lawcast

Posted on: January 5, 2024• By: Jennifer Goddard

As an estate planning or elder law attorney, you understand the importance of careful planning and strategic foresight. The same principles apply when it comes to growing your law firm. It’s not just about working hard; it’s about working smart, understanding the landscape, and leveraging the right tools and strategies. In the latest episode of […]

How to Succeed in Estate Planning: A Practical Guide from Attorney Troy Werner

Posted on: December 6, 2023• By: Jennifer Goddard

Have you ever wondered what it takes to transition a general law practice into a specialized, flourishing enterprise in estate planning? In the latest episode of The Marketing Lawcast, we delve into this intriguing journey with our guest, attorney Troy Werner of The Werner Law Firm. Troy's story is not just about legal expertise; it's […]

Navigating New Waters: Reaching the Wealthy, Self-Advised Investor for Estate Planning

Posted on: November 12, 2023• By: Jennifer Goddard

Marketing Estate Planning to Affluent Investors In my latest episode of The Marketing Lawcast, I dive into a topic that's becoming increasingly relevant for estate planning and elder law attorneys: the rise of the self-advised, affluent investor and how to effectively reach this growing demographic. The Changing Landscape of Self-Advised Investing It's no secret that […]

The Secret Sauce to Seven-Figure Success for Estate Planning Law Firms

Posted on: November 1, 2023• By: Jennifer Goddard

At Integrity Marketing Solutions, we specialize in marketing for estate planning law firms. We are also the driving force behind The Marketing Lawcast podcast, where we unravel the mysteries of growing your practice to seven figures and beyond. In our latest episode, we're slicing through the fog of revenue plateaus to reveal the strategies that […]

SEO for Estate Planning Law Firms: Guide to Dominating Google's Page One | The Marketing Lawcast

Posted on: October 25, 2023• By: Jennifer Goddard

🦅In our latest podcast episode, I had an absolute blast chatting with none other than SEO wizard, Lane Houk. Lane is an author, speaker and nationally recognized expert on all topics related to SEO. We dove right into the nitty-gritty of Google's SEO secrets. Let's face it, SEO is the magic wand in our digital […]

The Marketing Lawcast: How to Deal with Difficult Clients in Estate Planning and Elder Law

Posted on: October 11, 2023• By: Jennifer Goddard

The client-lawyer relationship can often hit pressure points. According to John Henry, III, these pressure points can range from client status, scope of representation, communication, payment, to participation.

Introducing Our New Chief Growth Officer: A New Chapter at Integrity Marketing Solutions

Posted on: October 10, 2023• By: Jennifer Goddard

At Integrity Marketing Solutions (IMS), we've always believed in evolution, growth, and the power of change. Today, we're thrilled to share a significant change within our leadership team that not only marks a new chapter for us but also reinforces our commitment to delivering unparalleled service to our clients. James Campbell: From Sales Maestro to […]

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